MARKETING STRATEGY

CONTENT MARKETING

SOCIAL MEDIA

CONTENT CREATION

WEB DESIGN

ADVERTISING & AUTOMATION

BRAND DESIGN

MARKETING STRATEGY CONTENT MARKETING SOCIAL MEDIA CONTENT CREATION WEB DESIGN ADVERTISING & AUTOMATION BRAND DESIGN

Portfolio

Marketing Strategy

The University of Texas McCombs School of Business Marketing Strategy Project showcasing my ability to successfully develop a strong digital marketing strategy for a sustainable fashion brand, Ikiru Gear.

Creating the company’s value proposition and achievable objectives with KPIs, developing personas supported by audience research, and developing a customer journey funnel tailored to the company’s goals.

Creating an ideal channel mix by researching successful competitor tactics and providing KPIs for each funnel stage that aligns with the brand’s digital channel mix.

Conducting background research on the company and transforming that information into a strong and actionable digital marketing strategy.


Ikiru Gear


Content Marketing

Mayfair Austin

The University of Texas McCombs School of Business Content Marketing Project showcasing my ability to comprehensively audit a local business’s content marketing, analyze it for gaps and opportunities, and provide insights on how Mayfair can expand it’s content efforts to reach a national audience.

Identifying relevant content opportunities that support campaign objectives.

Utilizing the tools and methods to analyze my client’s, and their competitor’s content and creating content to bridge gaps.

Content Creation

The University of Texas McCombs School of Business Content Creation Project showcasing my ability to create visual content that follows various social media platform’s best practices.

Crafting optimized copy for multiple platforms and constructing engaging content that feels native to each platform.

Mayfair Austin

Website Design

Urban Foundry Architecture

The University of Texas McCombs School of Business Web Design Project showcasing my ability to plan, develop, and design a Wordpress website for a local Austin tour guide company, ATXpeditions.

Applying logical site structure, using UX/UI best practices, and integrating objective-optimized pages. Applying visual hierarchy principles to content and objective-driven content strategy to pages and posts.

Using multi-media images and video to make visually appealing and interactive content.

The University of Texas McCombs School of Business Project showcasing my ability to plan, develop, and design a Wordpress website for an environmental 501(c)(3) non-profit organization, Evergreen Earth.

Applying logical site structure, using UX/UI best practices, and integrating objective-optimized pages. Applying visual hierarchy principles to content and objective-driven content strategy to pages and posts.

Using multi-media images and video to make visually appealing and interactive content.

ATXpeditions

Evergreen Earth

Urban Foundry Architecture website showcasing my professional experience planning, developing, and maintaining a Wix website in my previous Marketing Operations Manager role at Urban Foundry Architecture.

Applying logical site structure, using UX/UI best practices, and integrating objective-optimized pages. Applying visual hierarchy principles to content and objective-driven content strategy to pages and posts.

Using multi-media images to make visually appealing and interactive content. Photo imagery shown on website is content from photoshoots I planned and coordinated with photographers to capture content for architecture firm’s portfolio and website to reach the business’s target audience.

Search Engine Optimization (SEO)

The University of Texas McCombs School of Business SEO Analysis Project showcasing my knowledge and ability to audit a website and provide recommendations for SEO updates and improvements in content.

Developing recommendations for the Hedge House Furniture website to improve how search engines crawl and rank it, and identifying elements that help and hurt its SEO.

Providing an updated keyword strategy, internal linking, text and visual content updates, metadata updates for both search engine listings and technical elements, and backlink strategy to improve number and quality of backlinks.

Hedge House Furniture

Paid Search Advertising & Analytics

ATXpeditions

The University of Texas McCombs School of Business Paid Search Advertising Project showcasing my ability to develop keyword strategies and create search ad text for a local Austin tour guide company, ATXpeditions, to help search engine users answer queries and discover the business.

Displaying my ability to create search ad text using knowledge of best practices for headlines, URLs, descriptions, and landing page suggestions.

Designing a structure for a Google Ads campaign to organize information in ways that target effectively, are cost efficient, and can be easily optimized and evaluated.

Social Media Advertising & Analytics

The University of Texas McCombs School of Business Social Media Advertising & Analytics Project showcasing my knowledge and ability to develop an effective strategy for a multi-platform social media campaign for Kimpton Hotels to help build and elevate the company’s reputation.

Project slide deck includes examples of campaigns built out in two social media ad platforms — Facebook Ads Manager and LinkedIn Campaign Manager.

Slide deck also includes a spreadsheet I created using formulas and functions to produce data summaries and tables used to aggregate key data insights and assist with data analysis.

Social Media Marketing

Kimpton Hotels